Plan of Attack

The market analysis of for the Fargo Theatre will be a different game. To analyticaly analyze a marketing campaign, I have to identify the exact method on which the the Fargo Theatre will likely use, estimate the potential costs (hidden and tangible), research the effectiveness of that marketing scheme, and estimate the total advantages and/or disadvantages over other marketing plans.

This will be done by further research into what college students pay attention to. The prior research was a just a preliminary project to gather a sense of where the Fargo Theatre stood in the eyes of an average college student. This marketing analysis survey will determine the when, where, why, and how students listen or notice certain marketing schemes. For example, a question may be strictly to determine if the majority of students pay attention to what is on the Campus radio and what times they listen. Another portion of the prior research for a market proposal identified a possible use for a new Slogan. An analysis of a new slogan could make give light on the use of one over another. The analysis could also be used to make revisions and spot potential areas that slogan could be used. Slogans are used to generate Brand Association, so knowing when and where to use the slogan would be a very good thing to know.

Coupons are a valuable resource for many business venues, but how well would it work for the Fargo Theatre? This can be determined through many means, one of which I will have to pick. The type and amount of the coupon makes a huge impact on its effectiveness. The coupons for a free sandwich, but only if you sign up for a credit card, are not a very good value to the consumer. A free movie would not be profitable to the theatre, but just taking off $0.50 would probably not entice anyone either. A fine line needs to be found.

The Fargo Theatre is looking for cheap, effective ways to bring in new customers and keep the current patrons coming in more often. The problem may be that the college age demographic does not know what the Fargo Theatre offers. A means of getting this information out to NDSU students needs to be developed and its effectiveness analyzed.

Marketing Group Post

Define the mission: Create/propose ideas for a marketing plan for the Fargo Theatre by March 27, 2008.

Setting objectives: We are being asked to develop a plan for the theatre for their marketing plan. We are not developing a marketing plan.

Defining responsibilities:

Getting together at multiple times during the course of the assignment due date to collaborate the information and research that we have collected. We need to start by doing the “forming” and “storming” part of the teaming stages. This includes defining the mission and setting objectives and responsibilities which will help us to understand what this project is about. We want to get together as a group early on to have meetings together out of class, so we have plenty of time to organize all of our information into a proposal that is well suited for the Fargo Theatre. We want to start by identifying the target market of the theatre and how we can better market to them. We want to look specifically at student groups on the NDSU campus, possibly including other colleges in the area as well, and also targeting online forums. We need to take a look at what kind of resources the Fargo Theatre has with regards to their cash, supplies, etc.

10 years from now!

In 10 years, I would like to be in food product development laboratory for a large food corporation. To get to that position, the entry level food scientist will work in the quality assurance lab and work your way up to the product development sector. The product development could possibly lead to quality assurance department head for a plant. To get a job with a food company, having experience counts. Being a member of the Institute of Food Technologists is a great way to stay on top of current topics and network with other companies. Working upward in most food companies happens pretty quickly, so just having previous experience will make that easy. Cargill is one of the world's leaders in employment and opportunity so they have departments specifically geared torward any food field I would want, so opportunites to work for them are open.


http://www.alis.gov.ab.ca/occinfo/Content/RequestAction.asp?aspAction=GetHTMLProfile&format=html&OCCPRO_ID=71002489
this is a canadian govn't supplied overview of food scientist position

http://ift.org
this is an organization of food scientists and is designed to help other food scientists

http://www.cargill.com this is a company that employs over 160,000 people related to the food business, so they are professional source.